Design Thinking Business Analysis: Business Concept Mapping by Thomas Frisendal

By Thomas Frisendal

​This publication undertakes to marry the strategies of "Concept Mapping" with a "Design considering" procedure within the context of industrial research. whereas long ago loads of recognition has been paid to the company method aspect, this ebook now focusses info caliber and valuation, grasp information and hierarchy administration, enterprise ideas automation and company semantics as examples for enterprise innovation possibilities. The e-book exhibits the right way to take "Business inspiration Maps" additional as details versions for brand new IT paradigms. In a fashion this books redefines and extends company research in the direction of ideas that may be defined as enterprise synthesis or enterprise improvement. enterprise modellers, analysts and controllers, in addition to firm details architects, will enjoy the intuitive modelling and designing strategy awarded during this booklet. The pragmatic and agile equipment provided should be at once utilized to enhance the way in which enterprises deal with their company recommendations and their relationships.

"This publication is a smart contribution to the knowledge administration neighborhood. It combines a theoretical origin with sensible tools for facing vital difficulties. this can be infrequent and intensely priceless. Conceptual versions that speak company truth successfully require a point of inventive mind's eye. As such, they mix the result of enterprise research with verbal exchange layout, as is commonly lined during this book."

Dr. Malcolm Chisholm, President at Inc.

“Truly figuring out company necessities has regularly been a big stumbling block in enterprise intelligence (BI) initiatives. during this ebook, Thomas Frisendal introduces a robust technique—business proposal mapping—that creates a digital mind-meld among enterprise clients and enterprise analysts. Frisendal does a superb explaining and demonstrating how this device can increase the result of BI and different improvement initiatives ."

Wayne Eckerson, government director, BI management Forum

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Extra resources for Design Thinking Business Analysis: Business Concept Mapping Applied

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Review Chap. 4 for a list of the kind of questions and observations you need to go through in each of the three stages. The length of the workshops – and the number of them – depends on the size of scope of project, of course. Some small tasks may be handled in a couple of hours (from Exploration over Ideation to Implementation), whereas other (larger scopes) may take 1–3 workshops in each stage. Workshops that last longer than 3–4 h are not recommended. Neither the participants nor the facilitator can keep the tight focus required much longer than that.

The output from the exploration stage is a set of explorative concept maps. The beginning of the ideation stage is, consequently, set in a review context. One at a time, we look the first concept maps over. Then we get to design work. There are both small and larger tasks to do. The work is again organized along design thinking lines: • Sketches • Scenarios • Storytelling • Internal communication This is the concept mapping, which goes on in the ideation phase: Fig. 5 Ideation stage types of concept maps 32 4 Business Analysis Redefined For all of this, concept maps are the core vehicle for driving the processes.

In that situation generalization is maybe a way forward. You may be looking at 5–15 different concepts having complex relationships. Obviously you can simplify by introducing a new concept (probably previously unknown). 6 Generalization and Specialization 35 A complex, official address structure: Fig. 8 Concept map of official address concepts A simple address structure: Fig. 9 A simplified (generalized) address concept map The new, generalized concept may – by itself – be the solution to a “Gordian knot”.

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