Cultural Difference in Television Programs: Foreign by Zhuo Feng

By Zhuo Feng

What types of overseas tv courses are broadcast in China? What different types of cultural modifications exist within the minds of chinese language tv audience? To what volume can they understand and settle for those transformations? the writer built a three-stage empirical method of study those questions in 5 pattern towns in China. First, the tv schedules of 37 tv channels have been analyzed with a purpose to verify the kind, cultural amendment, and export state of overseas courses. moment, in keeping with 36 viewers interviews forty two cultural dimensions have been explored and summarized in a listing. 3rd, a survey used to be carried out between 450 audience, which tested their conception and reputation of cultural distinction. 5 viewer varieties have been built via cluster research. The impression of influential components was once tested.

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Extra resources for Cultural Difference in Television Programs: Foreign Television Programs in China

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People generally respond to the surface values that they can sense; however, to truly understand a culture, they must also ex40 plore the behaviors below the waterline. This is a useful metaphor for examining the technical, formal, and informal levels of culture. (Schmidt, 2007, p. 22; Hatim, 2004, p. 162) (1) Technical level is the explicitly clear and visible portion of the cultural iceberg and includes artistic, technological, and materialistic components of a culture as well as its institutional systems.

Among various 33 core values “individualism vs. collectivism” and “freedom vs. restriction” are the most significant. These contrasting core values are important for understanding this study, because they are the essential reasons why a Chinese audience can feel some cultural differences in foreign television programs. (1) Individualism vs. collectivism Individualism vs. collectivism concerns to what extent individuals are integrated into a group. Hofstede defined it as follows: “Individualism stands for a society in which the ties between individuals are loose; everyone is expected to look after himself or herself and his or her immediate family only”, whereas “collectivism stands for a society in which people from birth onwards are integrated into strong, cohesive in-groups, which throughout people’s lifetime continue to protect them in change for unquestioning loyalty” (Hofstede, 1991, pp.

They want to be “their own person”. They are much more concerned about their own careers and their personal success than about the welfare of an organization or group. For Americans, it is every man for himself. (Hall, 1990, p. 147) In contrast, Chinese are integrally connected with other people and are concerned more about the groups to which they belong. These groups consist of themselves and their parents, children, and relatives as a family group; themselves and their colleagues as a work group; and themselves and their friends as a friend group.

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